Ben Richard Design

Crafty App

Reward loyal customers. Evolve the brewery experience.

Conducted research to determine customer base and created a business model canvas.

Defined MVP mobile app and design roadmap based on must-have features.

Designed required screens for reward process, sign up and account management flows.

Prototyped initial concept and worked with developer to match in test environment.

User tested iOS mobile app with friends and family to collect feed back and improve UX.

Prepared app icon, app previews and general iOS requirements for Apple App Store launch.

"I come to this brewery all the time. At least once a week. I've gotta have my favorite craft beers!"
Ben Richard Design user
Brewery Customer