Ben Richard Design
Facilitated stakeholders and team through a multi-day design workshop.
Created primary and secondary personas, based off in-person interviews.
Provided polished mockups and prototype for MVP and future state solution (Sketch + Invision).
Applied Design System components including buttons, fonts, iconography and illustrations.
Made design iterations based on data from research studies and segment in-market tests.
Designs reduced the customer’s mental fatigue and excessive scrolling on mobile.