Ben Richard Design


Transforming an out-dated renters insurance experience to suit the modern customer.

Facilitated stakeholders and team through a multi-day design workshop.

Created primary and secondary personas, based off in-person interviews.

Provided polished mockups and prototype for MVP and future state solution (Sketch + Invision).​

Applied Design System components including buttons, fonts, iconography and illustrations.

Made design iterations based on data from research studies and segment in-market tests.

Designs reduced the customer’s mental fatigue and excessive scrolling on mobile.

"I wasn't sure if I need insurance for my apartment or condo. When I did apply, I wanted to complete it fast and check it off my to-do list."
Ben Richard Design user
Insurance Customer