Optum UX Processes

Understand your users - In the end they will define your success.

April 18, 2016     

  • Below are several examples of research artifacts used on various products.

  • Designed a journey map outlining a Hospice referral process.

  • Created a current and future state journey map of the OptumRx prescription refill procedure.

  • Brought the executive team through a Specialty Care Management storyboard.

  • Embodied user personas in projects such as design consulting, an Employee Program and a PLM tool.

  • "I loved the deep problem solving our team did today! By sticking to the research and design frameworks, we really reduced the personal preferences and unsupported opinions that I am used to hearing in leadership meetings. "

    - Fusion Session Participant

    "Most of these methods occur before design even takes place."

    Creating Valuable Artifacts

    So many companies continue to function with an internal mindset and close off critical lines of communication with their customer base. Additionally, every interaction or experience a user has with your product or service can directly effect their satisfaction and loyalty. Understanding your users will drive your success.

    Product design requires careful research of the step-by-step process and potential outcomes a user will endure during their interaction with your product or service. The Optum UX team does just that, and are able to deeply understand these relationships through extensive research around user’s habits, desires and goals. With the use of personas, journey maps, storyboards and usability testing - to name a few - we are able to create meaningful and successful products and services that our users love.