Optum UX Processes
Understand your users - In the end they will define your success.
"I loved the deep problem solving our team did today! By sticking to the research and design frameworks, we really reduced the personal preferences and unsupported opinions that I am used to hearing in leadership meetings. "
- Fusion Session Participant
Creating Valuable Artifacts
So many companies continue to function with an internal mindset and close off critical lines of communication with their customer base. Additionally, every interaction or experience a user has with your product or service can directly effect their satisfaction and loyalty. Understanding your users will drive your success.
Product design requires careful research of the step-by-step process and potential outcomes a user will endure during their interaction with your product or service. The Optum UX team does just that, and are able to deeply understand these relationships through extensive research around user’s habits, desires and goals. With the use of personas, journey maps, storyboards and usability testing - to name a few - we are able to create meaningful and successful products and services that our users love.