The moment when you know it's time for a product redesign.
Retooled platform to make it easier for companies to build surveys, polls, contests, and more.
Pain points included poor navigation, no onboarding help, more customization options.
Created style guide including typography, iconography and branded elements.
Assisted developers with implementation of design into Drupul CMS.
Collaborated with marketing and leadership to define business needs and success metrics.
New customer accounts increased over 30% that quarter, and retention also strengthened.
"I struggle to start my content creation process and the many tool options are a bit overwhelming. I was able to call customer service to guide me down the right path. I wish the platform could have done that for me."