Favorites // Outdoorsy
User Problem
Favoriting compliments the browsing journey
Enhancing our Favorites tools for good
Saving your progress is an important step in any shopping experience. In an online marketplace, favoriting listings is an expected and reliable tool for users.
Outdoorsy guests can save their favorite RV listings while they browse with an Outdoorsy account. They can perform this action on a variety of different pages. This allows them to easily organize and resume their shopping at a later time.
Discovery Stage
Competitive Analysis
Define Stage
Data & Research
Design Stage
MVP Design & Planning
Deliver Stage
QA & Testing
Final designs
Significant guest and business impacts
Evolving the Favorites page and flow has greatly improved the guest experience. With these changes live, we’ve seen a significant increase in favoriting rate and booking conversion.
Create trips
Favorites can be grouped and organized into trips by style or location.
Share with others
Share with family and friends to participate in the trip planning.
Improved filters
Narrow down choices by dates, guests, price and much more.
Map view
View the distance away from your home and outdoor attractions.