Loyalty App // Crafty
- Founder
- Design, Dev, Launch Partners
- 0 to 1 Launch
Capitalizing on the craft brewery explosion
At a time when craft IPAs where extremely sought after in the New England area, I decided to team up with a friend to bring beer lovers an app that is as loyal to them as they are to their favorite breweries.
Crafty was born in 2017. We partnered with 3 NH breweries to create a punch-card style app with brewery trail potential.
#TheProcess
Brand Ideation
Brewery Research
App Development
Final designs
Say hello to Untapped's new competition
Our MVP was slated to hit the Apple app store in 2019 using a freemium model. Interested breweries could purchase our services to get a page in the app.
Punch card
Buy 10 get one free psychology, is a proven method to build brand loyalty.
Brewery Trail
Bringing breweries trails digitally, where state gov used brochures and stamps.
Beacon technology
With Bluetooth Low Energy signals, breweries can detect when a customer enters the brewery.
Social sharing
Sharing with friends in the app is a proven method to increase app usage and longer session times.