Rewarding loyal brewery goers

Crafty
Founder / Designer
0 to 1 Product

Our mission

Capitalizing on the craft brewery movement in New England and the northeast

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62% of customers will visit again due to a loyalty program

At a time when craft IPAs where extremely sought after in the New England area, I decided to team up with a friend to bring beer lovers an app that is as loyal to them as they are to their favorite breweries.

Crafty was born in 2017. We partnered with 3 NH breweries to create a punch-card style app with brewery trail potential.

Stage: Discovery

Stage: Define

Stage: Design

Stage: Deliver

Brewery Research

Brand Ideation

Prototyping & MVP

App Development

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Final Designs

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Say hello to Untapped’s new competition

Our MVP was slated to hit the Apple app store in 2019 using a freemium model. Interested breweries could purchase our services to get a page in the app.

Punch card

Buy 10 get one free psychology, is a proven method to build brand loyalty.

Brewery Trail

Bringing breweries trails digitally, where state gov used brochures and stamps.

Beacon technology

With Bluetooth Low Energy signals, breweries can detect when a customer enters the brewery.

Social sharing

Sharing with friends in the app is a proven method to increase app usage and longer session times.